My Manifesto | Three Principles for Success…and some penguins.

By: admin | 1 Oct 2013

My Three Step Plan for Superhero Success.

If you don’t stand for something, you will fall for anything – Dr Phil



At this point I thought I had better outline the things I believe are critical to developing your creative ideas into something valuable, both for you and for the wider world, after all, we have ideas because we think we see a better way of doing things…right?

Broadly speaking, I believe in three things.  And these three things are the things I value in everything and they underpin pretty much every post I write and coaching session I do.

Be Brilliant!

Do AMAZING things.

If you don’t think what you are doing is truly amazing.  Give up.


Because, if you don’t think what you are doing is amazing, notable or generally terrific, then no-one else will…it really is that simple.

There are two physical states of being in the natural world, anabolism and catabolism, growing and shrinking, there is no stasis.  We are either growing toward what we want, or shrinking away from it.  We are either being as brilliant as we can be, or we aren’t.

It is your choice what you work at being…which are you choosing?

Be Distinct or Extinct!

Our brains are wired to see patterns and more importantly disruptions in those patterns. This is why we are drawn to new and unusual things, they literally stand out from the background, so that we can assess whether they are a threat or useful.

If we are not distinct from the background, we become the background and frankly, its called the background for a reason, it is behind what is important.

Be distinct! Be the foreground and people will pay attention to you…


…which of these penguins is your eye drawn to?  How many red bellied penguins are there…and how many white?

How easily did you find those totals out?…see how it works?

Be Delivering!

Having ideas is only a small part of the story. A small part, at the beginning.

Ideas never did anything, not really.  The application of these ideas on the other hand have brought humanity all of its technical, social and cultural successes.

There are three main stages of the creative process – plan, do, review…a lot of “ideas people” get these the wrong way round and start the reviewing before the doing…this is commonly known as self doubt.

Julien Smiths excellent book “The Flinch” describes this much more elegantly than I can, its free, its exellent and I would recommend reading it.

For such a small word, DO has so much importance in this process as it contextualises the other two words.

When we do things, we are changing the world, bringing new things to life and this is impossible to ignore.  When we do things, other people notice this and respond, either positively or negatively. Any response is progress.  An idea gets no real response. It is action that creates response and we can use this response to create momentum.

Yes, it will be slow at first, but that the funny thing about momentum…

“Most of life is routine – dull and grubby, but routine is the momentum that keeps a man going. If you wait for inspiration you’ll be standing on the corner after the parade is a mile down the street.” – Ben Nicholas, Actor.





So, simplistically put, do more brilliant things that stand out from the crowd.

The thing about simple things though is that they are rarely easy.

…but that’s another story


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